About Ulta Beauty Inc
- Industry: Retail
- Exchange: NASDAQ NMS - GLOBAL MARKET
- Country: US
- Website: https://www.ulta.com/
Frequently Asked Questions
What is the 52-week range for ULTA?
The 52-week high is $714.97 and the 52-week low is $443.6.
What is the P/E ratio for ULTA?
The Price to Earnings (P/E) ratio is 19.21.
What is the dividend yield for ULTA?
This company does not currently pay a dividend or the data is unavailable.
What is the Return on Equity (ROE)?
The trailing twelve months (TTM) Return on Equity is 45.40%.
What is the Net Profit Margin?
The Net Profit Margin (TTM) is 9.34%.
What is the Price to Book (P/B) Ratio?
The annual Price to Book ratio stands at 10.53.
Analyst Recommendation Trends
Wall Street analyst consensus for ULTA over the last few months:
Latest ULTA News
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Ulta Beauty Raises 2026 Outlook as E-Commerce Momentum Accelerates
Ulta Beauty lifts its fiscal 2026 outlook as strong e-commerce growth and a Q2 beat raise the bar for second-half execution.
Is Ulta Beauty Worth Buying as Growth Meets a Midrange Valuation?
Ulta Beauty pairs stronger earnings growth and high capital returns with a midrange valuation, but subdued traffic and margin pressure keep execution in focus.
Ulta Beauty Rises 20.7% in 3 Months: Can Its Rally Keep Going Now?
Ulta Beauty's 20.7% three-month rally is backed by stronger Q2 results and raised guidance, but flat traffic, promotions and margins test further gains.
Ulta Beauty: This Growth Story Could Go Far Beyond Store Count
Ulta Beauty (ULTA) is rated Buy, trading at a discount to intrinsic value with strong growth prospects despite near-term consumer pressures.
Ulta Beauty (ULTA) Turns Wellness Boutiques Into A Bigger Beauty Aisle Fight
Ulta Beauty (NasdaqGS:ULTA) is ramping up wellness-focused shop-in-shop concepts as beauty and self-care gain shelf space in big-box retail. Walmart is expanding its own beauty and wellness aisles with more premium brands, putting direct pressure on Ulta Beauty's core category mix. Retail partners and suppliers are increasingly treating wellness as a separate growth pillar, reshaping how Ulta Beauty positions its boutiques versus mass retailers. The Ulta Beauty and Walmart beauty aisle...
UPS Partners With TikTok Shop for No-Box, No-Label Returns Service
UPS (NYSE:UPS) has entered into a partnership with TikTok Shop to provide an exclusive no-box, no-label returns service for participating sellers on the social commerce platform in the United States. The service will be provided through Happy Returns, allowing TikTok Shop customers to return eligible products without packaging or printed shipping labels.
Ulta Beauty (ULTA) Expands In Stores On An Undervalued Narrative
Ulta Beauty (ULTA) quietly widened its in-store lineup this month as Wavytalk, Flower Knows, and COSRX moved from online-only launches into physical aisles with exclusive tools, colorways, and curated assortments. These in-store launches arrive after a strong 90-day share price return of 21.76% for Ulta Beauty, even though the year-to-date share price return is down 11.44% and the 1-year total shareholder return has slipped 0.83%. The 3-year total shareholder return of 36.28% points to...
How Investors May Respond To Ulta Beauty (ULTA) Adding Niche, Trend-Led Brands Like Flower Knows and COSRX
Flower Knows announced that it has expanded its whimsical cosmetics presence in the U.S. with a launch into 450 Ulta Beauty stores, a four-day New York City holiday pop-up, and its Snow Ballet Collection, while COSRX began offering its 5 Peptide Lip Collection in Ulta Beauty locations after an earlier Ulta.com debut. These moves deepen Ulta Beauty’s role as a curator of in-demand and exclusive brands, as seen in Flower Knows’ selection for the “Just Dropped Beauty” platform and COSRX’s...
Is the Beauty Aisle Becoming Retail’s Next Big Battleground for Walmart (WMT) and Ulta (ULTA)?
Retailers are watching a line that used to be tidy between drugstore beauty, prestige cosmetics, and wellness start to blur. As of mid-September 2026, shoppers increasingly treat beauty, health, and wellness spending as one budget rather than three. That convergence is redrawing the competitive map for Walmart Inc. (NASDAQ:WMT) and Ulta Beauty, Inc. (NASDAQ:ULTA). Walmart […]
WOOF vs. ULTA: Which Stock Should Value Investors Buy Now?
WOOF vs. ULTA: Which Stock Is the Better Value Option?
Ulta Beauty CEO Kecia Steelman Sells 2,000 Shares for $1.1 Million
Steelman retains 40,489 shares worth $22 million after the transaction, maintaining a 0.0942% stake in the specialty beauty retailer.
Flower Knows Marks 10 Year Anniversary with Limited-Time U.S. Retail Expansion into Ulta Beauty Store Nationwide, Alongside Blockbuster Experiential Brand Moments
To celebrate Flower Knows' 10th Anniversary of business, the brand is excited to share their expansion in the U.S. through engaging touchpoints this fall and holiday season including the launch into 450 Ulta Beauty stores across the U.S., an enormous 4-day stand-alone Holiday Pop Up in New York City, and the debut of the brand's new Snow Ballet Collection, alongside continued surprise and delight moments associated with this whimsical cosmetics brand, built on fairytale dreams.
Insider Unloading: Kecia Steelman Sells $1.09M Worth Of Ulta Beauty Shares
Making a noteworthy insider sell on September 21, Kecia Steelman, President and CEO at Ulta Beauty (NASDAQ:ULTA), is reported in the latest SEC filing. What Happened: After conducting a thorough analysis, Steelman sold
3 Reasons We’re Fans of Ulta (ULTA)
Since March 2026, Ulta has been in a holding pattern, posting a small return of 4.7% while floating around $540.44. The stock also fell short of the S&P 500’s 16.4% gain during that period.
Ulta Beauty's move to win back shoppers takes a new turn
Ulta Beauty to make new changes to products on shelves.
Is Ulta Beauty Stock Underperforming the S&P 500?
Lagging behind the S&P 500 Index over the past year, analyst confidence towards Ulta Beauty remains somewhat bullish.
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Why more companies are fighting over consumers' beauty, health and wellness spending
As consumers prioritize holistic retail purchases, beauty, health and wellness are increasingly converging into one category and one consumer budget.
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Ulta Beauty (ULTA) Stock Looks Fully Valued After Its 41% Five Year Run
Ulta Beauty has seen its share price move around in recent years, and the question now is whether the current US$530.52 level can be supported by the cash the business is expected to generate over time. With the focus back on fundamentals, investors are asking how the stock lines up against an intrinsic value estimate built from its cash flows. Over the past 5 years, Ulta Beauty has delivered a total return of 41.2%, which puts real weight on whether that journey is matched by the value of...
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Ulta Beauty faces rising customer backlash over anti-theft tool
Ulta Beauty encounters mounting pressure as customer opposition to an anti-theft measure at its locations grows.
Here Are Tuesday’s Top Wall Street Analyst Research Calls: Autodesk, Eli Lilly, Etsy, Lear, Netskope, Nokia, Northrop Grumman, Rapid7, Rivian Automotive, Ulta Beauty, and More
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This Ulta Beauty Analyst Is No Longer Bearish; Here Are Top 5 Upgrades For Tuesday
Analysts upgraded Pentair, Agilon Health, Etsy, Radiant Logistics and Ulta Beauty, raising or setting new price targets.
Wells Fargo Upgrades Ulta Beauty to Equal-Weight, Raises Price Target to $525
Wells Fargo analyst Ike Boruchow upgrades Ulta Beauty (NASDAQ:ULTA) from Underweight to Equal-Weight and raises the price target from $450 to $525.
Ulta Beauty Sees Resilient Demand, Eyes Fragrance, Wellness Growth After Target Exit
Ulta Beauty (NASDAQ:ULTA) executives said the company is seeing continued resilience in consumer beauty spending, supported by its broad price range, loyalty program, stores, services and investments in technology. Speaking at a Barclays conference, President and Chief Executive Officer Kecia Steel
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Ulta Beauty, Inc. (ULTA) Presents at Barclays 19th Annual Global Consumer Staples Conference Transcript
Ulta Beauty, Inc. (ULTA) Barclays 19th Annual Global Consumer Staples Conference September 10, 2026 9:45 AM EDTCompany ParticipantsKecia Steelman -...
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BMO Capital Initiates Coverage On Ulta Beauty with Market Perform Rating, Announces Price Target of $580
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Ulta Beauty Keeps Growing, But I Am Still Reluctant To Buy - And Here Are The Reasons Why
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Recent Insider Transactions
| Date | Name | Shares Changed | Price | Value |
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| 2026-09-17 | Steelman Kecia | -2,000 | $545.8828 | $1,091,766 |
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| 2026-09-01 | GARCIA KELLY E | +2,933 | - | - |
| 2026-09-01 | Olson Brieane Lee | +271 | - | - |
| 2026-06-15 | MRKONIC GEORGE R JR | -383 | $475.84 | $182,247 |
| 2026-06-10 | Smith Mike C. | +404 | - | - |
| 2026-06-10 | Ruiz Gisel | +404 | - | - |
| 2026-06-10 | Nagler Lorna | +404 | - | - |
| 2026-06-10 | LITTLE PATRICIA A | +404 | - | - |
| 2026-06-10 | Landry Stephenie Lee | +404 | - | - |
| 2026-06-10 | Halligan Catherine Ann | +404 | - | - |
| 2026-06-10 | GARCIA KELLY E | +404 | - | - |
| 2026-06-10 | Brok Martin | +404 | - | - |
| 2026-06-10 | MRKONIC GEORGE R JR | +404 | - | - |
| 2026-04-07 | MRKONIC GEORGE R JR | -452 | $539.29 | $243,759 |
| 2026-03-31 | Lialios Christopher | +757 | - | - |
| 2026-03-31 | Lialios Christopher | +519 | - | - |
| 2026-03-31 | Steelman Kecia | +68,000 | - | - |
| 2026-03-31 | Steelman Kecia | +37,070 | - | - |
| 2026-03-31 | Steelman Kecia | +10,889 | - | - |
| 2026-03-31 | Ryan Anita Jane | +4,912 | - | - |
| 2026-03-31 | Ryan Anita Jane | +1,443 | - | - |
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| 2026-03-15 | Ryan Anita Jane | -189 | $535.75 | $101,257 |
| 2026-03-15 | Ryan Anita Jane | -80 | $535.75 | $42,860 |
| 2026-02-12 | Steelman Kecia | +3,416 | - | - |
| 2026-02-12 | Ryan Anita Jane | +644 | - | - |
| 2025-12-15 | Halligan Catherine Ann | -340 | - | - |
| 2025-12-09 | DelOrefice Christopher | +3,649 | - | - |
| 2025-12-09 | DelOrefice Christopher | +1,825 | - | - |