About Harley-Davidson Inc
- Industry: Automobiles
- Exchange: NEW YORK STOCK EXCHANGE, INC.
- Country: US
- Website: https://www.harley-davidson.com/
Frequently Asked Questions
What is the 52-week range for HOG?
The 52-week high is $29.22 and the 52-week low is $17.09.
What is the P/E ratio for HOG?
The Price to Earnings (P/E) ratio is 12.61.
What is the dividend yield for HOG?
The indicated annual dividend yield is 2.16%.
What is the Return on Equity (ROE)?
The trailing twelve months (TTM) Return on Equity is 6.29%.
What is the Net Profit Margin?
The Net Profit Margin (TTM) is 4.78%.
What is the Price to Book (P/B) Ratio?
The annual Price to Book ratio stands at 0.77.
Analyst Recommendation Trends
Wall Street analyst consensus for HOG over the last few months:
Latest HOG News
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Is Harley-Davidson (HOG) Cheap Following Its New Realtree Collection?
Harley-Davidson (HOG) is back in the spotlight after releasing a second limited-edition apparel and accessories line with Realtree, pairing camouflage designs with the motorcycle brand's existing clothing range. Harley-Davidson’s latest Realtree drop lands after a softer week for the shares, with a 7-day share price return of down 7% and a 30-day move of down 6%. However, the year-to-date share price return of 26% contrasts with a 1-year total shareholder return that is down 5%, which hints...
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What a time it’s been for Harley-Davidson. In the past six months alone, the company’s stock price has increased by a massive 48.6%, reaching $27.05 per share. This was partly due to its solid quarterly results, and the performance may have investors wondering how to approach the situation.
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Citigroup Maintains Neutral on Harley-Davidson, Raises Price Target to $31
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Recent Insider Transactions
| Date | Name | Shares Changed | Price | Value |
|---|---|---|---|---|
| 2026-09-24 | NOVA DANIEL J | -5,168 | - | - |
| 2026-09-24 | NOVA DANIEL J | +5,168 | - | - |
| 2026-09-01 | Root Jonathan R | -1,554 | $27.46 | $42,673 |
| 2026-08-11 | Littleton Gayle | +7,500 | $26.38 | $197,850 |
| 2026-08-10 | Starrs Artie | +10,000 | $25.8941 | $258,941 |
| 2026-08-03 | Root Jonathan R | -1,554 | $24.8802 | $38,664 |
| 2026-07-31 | NOVA DANIEL J | +40,000 | $24.5675 | $982,700 |
| 2026-07-24 | Littleton Gayle | +39,232 | - | - |
| 2026-07-01 | Root Jonathan R | -1,554 | $24.44 | $37,980 |
| 2026-06-01 | Root Jonathan R | -1,554 | $23.87 | $37,094 |
| 2026-05-21 | Flees Lori Ann | +8,621 | - | - |
| 2026-05-21 | Masood Rafeh | +11,207 | - | - |
| 2026-05-21 | Sylvester Maryrose | +6,250 | - | - |
| 2026-05-21 | Reintjes Matthew J | +6,250 | - | - |
| 2026-05-21 | Reintjes Matthew J | +2,479 | - | - |
| 2026-05-21 | Golston Allan C. | +6,250 | - | - |
| 2026-05-21 | Alstead Troy | +6,250 | - | - |
| 2026-05-21 | NOVA DANIEL J | +6,520 | - | - |
| 2026-05-21 | NOVA DANIEL J | +4,742 | - | - |
| 2026-05-19 | Root Jonathan R | -1,554 | $24.21 | $37,622 |
| 2026-05-14 | Flees Lori Ann | -6,015 | - | - |
| 2026-05-14 | Flees Lori Ann | +6,015 | - | - |
| 2026-05-14 | Masood Rafeh | -6,015 | - | - |
| 2026-05-14 | Masood Rafeh | +6,015 | - | - |
| 2026-05-14 | Sylvester Maryrose | -6,015 | - | - |
| 2026-05-14 | Sylvester Maryrose | +6,015 | - | - |
| 2026-05-14 | Golston Allan C. | -3,008 | - | - |
| 2026-05-14 | Golston Allan C. | +3,008 | - | - |
| 2026-05-14 | Alstead Troy | -6,015 | - | - |
| 2026-05-14 | Alstead Troy | +6,015 | - | - |
| 2026-05-14 | FARLEY JR JAMES D | -6,015 | - | - |
| 2026-05-14 | FARLEY JR JAMES D | +6,015 | - | - |
| 2026-05-11 | Krause Paul J | -1,564 | $26 | $40,664 |
| 2026-04-06 | Beck Bryan Andrew | +7,143 | - | - |
| 2026-03-12 | Do Charles | -4,241 | $18.095 | $76,741 |
| 2026-03-09 | Flees Lori Ann | +4,000 | $18.8864 | $75,546 |
| 2026-03-09 | Starrs Artie | +15,000 | $19.1 | $286,500 |
| 2026-02-27 | Masood Rafeh | +2,775 | $18 | $49,950 |
| 2026-02-25 | FARLEY JR JAMES D | -6,454 | $18.714 | $120,780 |
| 2026-02-17 | Koval Glen | -742 | $20.42 | $15,152 |
| 2026-02-17 | Koval Glen | +2,287 | - | - |
| 2026-02-17 | Termaat Tori | -1,239 | $20.42 | $25,300 |
| 2026-02-17 | Termaat Tori | +2,538 | - | - |
| 2026-02-17 | Root Jonathan R | -821 | $20.42 | $16,765 |
| 2026-02-17 | Root Jonathan R | +2,800 | - | - |
| 2026-02-17 | Krause Paul J | -1,766 | $20.42 | $36,062 |
| 2026-02-17 | Krause Paul J | +3,757 | - | - |
| 2026-02-13 | Koval Glen | -742 | $20.42 | $15,152 |
| 2026-02-13 | Koval Glen | +2,287 | - | - |
| 2026-02-13 | Root Jonathan R | -821 | $20.42 | $16,765 |
| 2026-02-13 | Root Jonathan R | +2,800 | - | - |
| 2026-02-13 | Krause Paul J | -1,766 | $20.42 | $36,062 |
| 2026-02-13 | Krause Paul J | +3,757 | - | - |
| 2026-02-13 | Koval Glen | +15,427 | - | - |
| 2026-02-13 | Root Jonathan R | +48,972 | - | - |
| 2026-02-13 | Niketh Bryan | +36,729 | - | - |
| 2026-02-13 | Krause Paul J | +24,486 | - | - |
| 2026-02-13 | Ryan Matthew A | +19,589 | - | - |
| 2026-02-13 | Beck Bryan Andrew | +9,550 | - | - |
| 2026-02-13 | Do Charles | +20,471 | - | - |
| 2026-02-13 | Termaat Tori | -1,239 | $20.42 | $25,300 |
| 2026-02-13 | Termaat Tori | +2,538 | - | - |
| 2026-02-13 | Termaat Tori | +12,341 | - | - |
| 2026-02-13 | Starrs Artie | +159,158 | - | - |
| 2026-02-09 | Beck Bryan Andrew | -398 | - | - |
| 2026-02-09 | Beck Bryan Andrew | -135 | $20.49 | $2,766 |
| 2026-02-09 | Beck Bryan Andrew | +398 | - | - |
| 2026-02-09 | Koval Glen | -968 | - | - |
| 2026-02-09 | Koval Glen | -362 | $20.49 | $7,417 |
| 2026-02-09 | Koval Glen | +968 | - | - |
| 2026-02-09 | Termaat Tori | -1,074 | - | - |
| 2026-02-09 | Termaat Tori | -562 | $20.49 | $11,515 |
| 2026-02-09 | Termaat Tori | +1,074 | - | - |
| 2026-02-09 | Root Jonathan R | -1,186 | - | - |
| 2026-02-09 | Root Jonathan R | -348 | $20.49 | $7,131 |
| 2026-02-09 | Root Jonathan R | +1,186 | - | - |
| 2026-02-09 | Krause Paul J | -1,590 | - | - |
| 2026-02-09 | Krause Paul J | -748 | $20.49 | $15,327 |
| 2026-02-09 | Krause Paul J | +1,590 | - | - |
| 2026-02-06 | Beck Bryan Andrew | -1,097 | - | - |
| 2026-02-06 | Beck Bryan Andrew | -372 | $20.01 | $7,444 |
| 2026-02-06 | Beck Bryan Andrew | +1,097 | - | - |
| 2026-02-06 | Do Charles | -5,214 | - | - |
| 2026-02-06 | Do Charles | -1,937 | $20.01 | $38,759 |
| 2026-02-06 | Do Charles | +5,214 | - | - |
| 2026-02-06 | Koval Glen | -3,929 | - | - |
| 2026-02-06 | Koval Glen | -1,466 | $20.01 | $29,335 |
| 2026-02-06 | Koval Glen | +3,929 | - | - |
| 2026-02-06 | Termaat Tori | -3,143 | - | - |
| 2026-02-06 | Termaat Tori | -1,644 | $20.01 | $32,896 |
| 2026-02-06 | Termaat Tori | +3,143 | - | - |
| 2026-02-06 | Root Jonathan R | -9,980 | - | - |
| 2026-02-06 | Root Jonathan R | -3,000 | $20.01 | $60,030 |
| 2026-02-06 | Root Jonathan R | +9,980 | - | - |
| 2026-02-06 | Krause Paul J | -4,802 | - | - |
| 2026-02-06 | Krause Paul J | -2,435 | $20.01 | $48,724 |
| 2026-02-06 | Krause Paul J | +4,802 | - | - |
| 2026-02-05 | Beck Bryan Andrew | -590 | - | - |
| 2026-02-05 | Beck Bryan Andrew | -201 | $20.51 | $4,123 |
| 2026-02-05 | Beck Bryan Andrew | +590 | - | - |
| 2026-02-05 | Do Charles | -1,535 | - | - |
| 2026-02-05 | Do Charles | -571 | $20.51 | $11,711 |
| 2026-02-05 | Do Charles | +1,535 | - | - |
| 2026-02-05 | Koval Glen | -1,366 | - | - |
| 2026-02-05 | Koval Glen | -510 | $20.51 | $10,460 |
| 2026-02-05 | Koval Glen | +1,366 | - | - |
| 2026-02-05 | Termaat Tori | -1,515 | - | - |
| 2026-02-05 | Termaat Tori | -793 | $20.51 | $16,264 |
| 2026-02-05 | Termaat Tori | +1,515 | - | - |
| 2026-02-05 | Root Jonathan R | -3,168 | - | - |
| 2026-02-05 | Root Jonathan R | -1,097 | $20.51 | $22,499 |
| 2026-02-05 | Root Jonathan R | +3,168 | - | - |
| 2026-02-05 | Krause Paul J | -2,243 | - | - |
| 2026-02-05 | Krause Paul J | -1,174 | $20.51 | $24,079 |
| 2026-02-05 | Krause Paul J | +2,243 | - | - |
| 2025-12-08 | Ryan Matthew A | +62,195 | - | - |
| 2025-11-20 | Mansfield Luke Christopher | -11,500 | $23.2134 | $266,954 |
| 2025-11-07 | Do Charles | -4,136 | $25.51 | $105,509 |
| 2025-11-05 | Starrs Artie | +240,858 | - | - |
| 2025-10-31 | Do Charles | -4,655 | - | - |
| 2025-10-31 | Do Charles | -1,483 | $26.65 | $39,522 |
| 2025-10-31 | Do Charles | +4,655 | - | - |