$104.68+0.59|(+0.57%)
52W H: 147.7552W L: 48.82Beta: 1.62

About elf Beauty Inc

Frequently Asked Questions

What is the 52-week range for ELF?

The 52-week high is $147.75 and the 52-week low is $48.82.

What is the P/E ratio for ELF?

The Price to Earnings (P/E) ratio is 101.85.

What is the dividend yield for ELF?

This company does not currently pay a dividend or the data is unavailable.

What is the Return on Equity (ROE)?

The trailing twelve months (TTM) Return on Equity is 5.18%.

What is the Net Profit Margin?

The Net Profit Margin (TTM) is 3.38%.

What is the Price to Book (P/B) Ratio?

The annual Price to Book ratio stands at 3.17.

Analyst Recommendation Trends

Wall Street analyst consensus for ELF over the last few months:

2026-09-01
Buy: 8
S.Buy: 8
Hold: 7
Sell: 0
2026-08-01
Buy: 7
S.Buy: 7
Hold: 7
Sell: 0
2026-07-01
Buy: 7
S.Buy: 7
Hold: 7
Sell: 0
2026-06-01
Buy: 7
S.Buy: 7
Hold: 7
Sell: 0

Latest ELF News

e.l.f. Beauty (ELF) Stock May Be Fairly Valued Following Europe Store Expansion

e.l.f. Beauty has delivered a powerful long term share price return, yet the real test for investors is whether that performance lines up with the cash the business can generate. With the stock changing hands at around US$104, the key issue is whether its current market value can be supported by its future cash flows. Over 5 years, e.l.f. Beauty has returned about 243.6%. This puts real pressure on the question of whether today’s valuation is grounded in the cash the business can...

Yahoo10/2/2026

How Helen of Troy Is Building a More Consumer-Led Brand Strategy

HELE is sharpening its consumer-led strategy with faster decisions, focused innovation and closer alignment across brands, products and markets.

Yahoo10/2/2026

2 Consumer Stocks with Promising Prospects and 1 We Turn Down

Regarded as defensive investments, consumer staples stocks are generally safe bets in choppy markets. The flip side is that they frequently fall behind growth industries when times are good, and this perception became a reality over the past six months as the sector was down 3.3% while the S&P 500 was up 16.6%.

Yahoo10/1/2026

Raymond James Maintains Strong Buy on e.l.f. Beauty, Raises Price Target to $117

Raymond James analyst Olivia Tong maintains e.l.f. Beauty (NYSE:ELF) with a Strong Buy and raises the price target from $100 to $117.

Benzinga10/1/2026

e.l.f. Beauty (ELF) Following Sales Data Is It Fully Valued Now

e.l.f. Beauty (ELF) has been in focus after fresh sales tracking data showed its cosmetics business growing faster than the broader beauty category in late September, prompting traders to reassess the stock’s recent performance. Recent marketing pushes like the Mirror Mix music project and the new e.l.f.ing Magical Sisters campaign, alongside rhode’s expansion into more than 500 Sephora stores across Europe, have landed against a mixed backdrop for e.l.f. Beauty’s investors. The share price...

Yahoo9/30/2026

Ulta Beauty Raises 2026 Outlook as E-Commerce Momentum Accelerates

Ulta Beauty lifts its fiscal 2026 outlook as strong e-commerce growth and a Q2 beat raise the bar for second-half execution.

Yahoo9/30/2026

Is Ulta Beauty Worth Buying as Growth Meets a Midrange Valuation?

Ulta Beauty pairs stronger earnings growth and high capital returns with a midrange valuation, but subdued traffic and margin pressure keep execution in focus.

Yahoo9/30/2026

Ulta Beauty Rises 20.7% in 3 Months: Can Its Rally Keep Going Now?

Ulta Beauty's 20.7% three-month rally is backed by stronger Q2 results and raised guidance, but flat traffic, promotions and margins test further gains.

Yahoo9/30/2026

How Real-Time Price Calibration Protects Long-Term Consumer Loyalty

When tariff relief hit balance sheets, most brands quietly banked the extra margin. e.l.f. cut prices instead — and outperformed. A look at why holding price is often the riskier bet.

Yahoo9/30/2026

Elf Beauty Shares Rise as Canaccord Tracker Shows 11.6% Sales Growth

Elf Beauty (NYSE:ELF) shares moved higher after Canaccord’s sales tracker showed the cosmetics company continued to grow faster than the broader beauty category during the two weeks ended September 20. Dollar sales for E.

Yahoo9/30/2026

rhode Launches at Sephora in Europe, Marking Its First Retail Presence Across 19 New Markets

PARIS, September 30, 2026--rhode, the beauty brand founded by Hailey Rhode Bieber and part of e.l.f. Beauty (NYSE: ELF), is available starting today, Wednesday, 30 September, 2026, at Sephora online and in over 500 stores across Europe. This expansion with Sephora in Europe increases global access to rhode through physical retail, marking a pivotal next stage for the brand. This follows the 2025 rollout with Sephora in the U.S., Canada, and the U.K.

Yahoo9/30/2026

e.l.f. Cosmetics Conjures Up "The e.l.f.ing Magical Sisters" a Spooky Season Campaign Highlighting Soft Glam Cream Blush & Bronzer Sticks

OAKLAND, Calif., September 30, 2026--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), has brewed up the entertainment-led brand awareness campaign "The e.l.f.ing Magical Sisters," casting a spotlight on e.l.f. Cosmetics’ Soft Glam Cream Blush & Bronzer Sticks. This spellbinding campaign is equal parts coven and comedy – and just in time for spooky season. With a more beguiled-than-bewitched cinematic lens, three modern-day witches discover the secret to glam doesn’t require a magic wand

Yahoo9/30/2026

ELF Beauty (NYSE:ELF): Strong Growth Meets Technical Setup Quality

ELF Beauty shows strong growth and a technical breakout setup, consolidating below resistance with defined entry and risk levels for watchlists.

ChartMill9/26/2026

e.l.f. Beauty (ELF) Is a Trending Stock: Facts to Know Before Betting on It

e.l.f. Beauty (ELF) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

Yahoo9/25/2026

e.l.f. Cosmetics Drops Second Original Album, "Mirror Mix," to Champion Next Generation of Breakthrough Artists

OAKLAND, Calif., September 25, 2026--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), announces today the launch of "Mirror Mix," its second original music compilation album featuring seven rising artists across pop, R&B, Latin and rock. "Mirror Mix" continues e.l.f.'s commitment to empowering the next generation of artists through e.l.f. Made, its entertainment arm, built to disrupt the norms of the entertainment industry through music, entertainment, sports and gaming.

Yahoo9/25/2026

e.l.f. Beauty vs. Monster Beverage: Which Consumer Goods Stock Is a Better Buy in 2026?

Monster has been compounding revenue and profits across global markets for decades. e.l.f. is growing faster but spending heavily to get there.

Yahoo9/24/2026

Why e.l.f. Beauty (ELF) Dipped More Than Broader Market Today

The latest trading day saw e.l.f. Beauty (ELF) settling at $100.78, representing a -1.31% change from its previous close.

Yahoo9/23/2026

e.l.f. Beauty Insider Mandy Fields Sells $1.7 Million in Stock

Fields sold over 16,000 shares under a pre-arranged Rule 10b5-1 trading plan but still retains nearly 91,000 shares.

Yahoo9/23/2026

Wall Street Bulls Look Optimistic About e.l.f. Beauty (ELF): Should You Buy?

The average brokerage recommendation (ABR) for e.l.f. Beauty (ELF) is equivalent to a Buy. The overly optimistic recommendations of Wall Street analysts make the effectiveness of this highly sought-after metric questionable. So, is it worth buying the stock?

Yahoo9/21/2026

rhode Announces the Return of Limited Edition Favorites and New Exclusives at Sephora Across Europe and the U.K.

PARIS, September 21, 2026--rhode, the beauty brand founded by Hailey Rhode Bieber and part of e.l.f. Beauty (NYSE: ELF), has announced that two community-favorite Peptide Lip Tints and a new Sephora-exclusive bag will launch at Sephora across Europe and the U.K. to celebrate the brand’s launch into Sephora in Europe on September 30, 2026. These items will join the brand’s assortment of high-performance skincare and hybrid makeup.

Yahoo9/21/2026

Blackstone bet on ZO Skin Health, a brand you won’t find at Sephora. Now it could be worth $2 billion

The skincare brand skipped celebrity endorsements and Sephora shelves, building its business inside dermatologists’ offices and med spas.

Yahoo9/19/2026

e.l.f. Beauty's Momentum Fatigue Triggers Attractive Dip Buying Opportunity

e.l.f. Beauty outlook: Rhode acquisition, retail expansion & new haircare drive growth; valuation looks attractive vs history.

SeekingAlpha9/18/2026

Why Is e.l.f. Beauty (ELF) Pushing Deeper Into The Americas Now?

e.l.f. Beauty (NYSE:ELF) expanded its retail reach through new partnerships with Sephora in Canada, Mexico, and Brazil. The Naturium skincare brand is launching in Sephora stores and online across Canada and Mexico, widening its North American presence. e.l.f. Cosmetics becomes the first mass color brand available in Sephora Brazil, adding a new entry point in South America. The Naturium rollout and e.l.f. Cosmetics debut in Sephora Brazil only capture part of what this expansion may mean...

Yahoo9/18/2026

Bernstein Maintains Outperform on e.l.f. Beauty, Raises Price Target to $127

Bernstein analyst Cristian Rios maintains e.l.f. Beauty (NYSE:ELF) with a Outperform and raises the price target from $121 to $127.

Benzinga9/17/2026

3 Profitable Stocks Worth Your Attention

Profitability is a key measure of business strength. Companies with high margins have proven they can generate consistent earnings while maintaining financial discipline.

Yahoo9/17/2026

Hailey Bieber’s Rhode could unlock $200 million for E.l.f. Beauty

Here’s what could happen to E.l.f. stock next.

Yahoo9/17/2026

e.l.f. Beauty (ELF) Dips More Than Broader Market: What You Should Know

The latest trading day saw e.l.f. Beauty (ELF) settling at $93.41, representing a -2.16% change from its previous close.

Yahoo9/16/2026

e.l.f. Beauty Expands in Brazil: Will Global Growth Accelerate?

e.l.f. Beauty launches in Brazil through Sephora as surging international sales and a measured strategy widen its global growth runway.

Yahoo9/16/2026

ELF Stock Gets $115 Target From B. Riley As Rhode Builds Momentum Ahead Of Europe Launch

e.l.f. Beauty is expanding its international retail presence on two fronts, with rhode set to enter more European markets through Sephora and e.l.f. Cosmetics preparing for its Brazil debut.

Yahoo9/16/2026

B. Riley Securities Reiterates Buy on e.l.f. Beauty, Raises Price Target to $115

B. Riley Securities analyst Anna Glaessgen reiterates e.l.f. Beauty (NYSE:ELF) with a Buy and raises the price target from $100 to $115.

Benzinga9/16/2026

2 Reasons to Watch ELF and 1 to Stay Cautious

e.l.f. Beauty currently trades at $96.77 and has been a dream stock for shareholders. It’s returned 220% since September 2021, more than tripling the S&P 500’s 70.6% gain. The company has also beaten the index over the past six months as its stock price is up 31.4% thanks to its solid quarterly results.

Yahoo9/15/2026

Elf Beauty's Rhode Expansion in Sephora Europe Likely to Offer Sale Tailwinds, BofA Says

Elf Beauty's (ELF) upcoming expansion of its Rhode makeup and skincare brand at Sephora locations in

Yahoo9/15/2026

e.l.f. Beauty's Rhode Launch in Sephora Europe Could Drive Up to $200 Million in Annual Sales for Brand, BofA Says

e.l.f. Beauty's (ELF) upcoming launch of its Rhode products across Sephora stores in Europe presents

Yahoo9/15/2026

B of A Securities Maintains Buy on e.l.f. Beauty, Raises Price Target to $118

B of A Securities analyst Anna Lizzul maintains e.l.f. Beauty (NYSE:ELF) with a Buy and raises the price target from $100 to $118.

Benzinga9/15/2026

Olá! e.l.f. Cosmetics Launches in Brazil Exclusively with Sephora

OAKLAND, Calif., September 15, 2026--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), today announces its expansion into Brazil, exclusively with Sephora. As the first mass color brand in Sephora Brazil, e.l.f. Cosmetics is bringing its signature combination of prestige-quality products, powerhouse innovation and accessibility to every eye, lip and face in Brazil.

Yahoo9/15/2026

e.l.f. Beauty: Strong Growth And A Transforming Portfolio Justify The Premium

e.l.f. Beauty: surging revenue/EBITDA, $1B rhode deal, Europe Sephora launch, raised guidance—despite valuation/debt risks. Click for more on ELF stock.

SeekingAlpha9/15/2026

Temporal Raises $550 Million in Series E Round: NYSE Content Update

The New York Stock Exchange (NYSE) provides a daily pre-market update directly from the NYSE Trading Floor. Access today's NYSE Pre-market update for market insights before trading begins.

Yahoo9/14/2026

e.l.f. Beauty (ELF) is Attracting Investor Attention: Here is What You Should Know

e.l.f. Beauty (ELF) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

Yahoo9/14/2026

Citigroup Maintains Buy on e.l.f. Beauty, Raises Price Target to $118

Citigroup analyst Filippo Falorni maintains e.l.f. Beauty (NYSE:ELF) with a Buy and raises the price target from $100 to $118.

Benzinga9/14/2026

e.l.f. Beauty (ELF) Registers a Bigger Fall Than the Market: Important Facts to Note

In the most recent trading session, e.l.f. Beauty (ELF) closed at $95.76, indicating a -4.32% shift from the previous trading day.

Yahoo9/10/2026

An e.l.f. Beauty Insider Sells 5,512 Shares for $606,320

The executive's disposition follows a 16% decline in the stock price over the trailing 12 months.

Yahoo9/10/2026

e.l.f. Beauty's International Sales Jump 61%: What's Driving It?

ELF's international momentum is building on broader retail reach, stronger key-market trends and new brand launches across global markets.

Yahoo9/9/2026

Naturium Expands North American Retail Presence, Launching Exclusively at Sephora Mexico and With Expansion Into Sephora Canada

LOS ANGELES, September 09, 2026--Today, Naturium, a brand from e.l.f. Beauty (NYSE: ELF), announced its expansion with Sephora across Canada and Mexico, bringing its biocompatible, clinically effective skincare to new consumers across North America. Delivering affordable luxury for head-to-toe skincare, the brand makes its official debut in Mexico exclusively in Sephora Mexico stores and on Sephora.com.mx, while broadening its Canadian retail footprint online and in Sephora Canada stores nationw

Yahoo9/9/2026

Escape "Unglammy Valley" with e.l.f. Cosmetic’s Soft Glam Satin Foundation

OAKLAND, Calif., September 08, 2026--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), launches today the bold new awareness campaign "Unglammy Valley," highlighting its Soft Glam Satin Foundation. A playful e.l.f. twist on the "uncanny valley" phenomenon, the campaign brings horror and humor to an all-too-relatable beauty nightmare: a foundation base gone wrong. Starring actress Sara Waisglass, e.l.f. delivers unexpected entertainment.

Yahoo9/8/2026

e.l.f. Beauty (ELF) Stock Looks Reasonable On Cash Flow Yet Stretched On Earnings

e.l.f. Beauty stock has delivered a very strong 5 year return, yet current checks point to a company that looks expensive on most traditional metrics even though the latest intrinsic value estimate suggests the shares are trading close to fair value. Over the past 5 years, e.l.f. Beauty has returned about 262.2%, which sets a high bar for any further gains to be supported by fundamentals. Recent moves such as the price cuts funded by tariff refunds and the planned European retail expansion...

Yahoo9/6/2026

Why Did e.l.f. Beauty (ELF) Move Today?

e.l.f. Beauty (ELF) drew fresh investor attention after reporting fiscal 2027 results that topped expectations and prompted management to lift full year sales and adjusted earnings guidance, supported by Rhode demand and international revenue. e.l.f. Beauty’s latest guidance lift comes after a strong run in the stock, with a 90 day share price return of 121.24% and a 30 day share price return of 26.98%, even as the 1 year total shareholder return declined 18.14%. Compare e.l.f. Beauty’s...

Yahoo9/5/2026

e.l.f. Beauty (ELF) Starts 12 Week Board Leadership Course At UC Berkeley

e.l.f. Beauty (NYSE: ELF) is expanding its Change the Board Game initiative to UC Berkeley with a new 12-week course focused on boardroom diversity and leadership education. The program is designed to educate students on governance, leadership pathways and inclusive decision making at the board level. This move broadens e.l.f. Beauty’s social impact activity into a major public university setting and may shape how investors view its approach to corporate responsibility. This focus on...

Yahoo9/5/2026

Our e.l.f. Beauty Stock Pick Had an Ugly Year. Better Days Lie Ahead.

Beauty stock took a hard hit shortly after we published our initial recommendation, but the company has flipped the bearish narrative on the business. The main pressure point: management’s 2026 sales growth guidance, issued in November of 2025, called for low single digit year over year organic sales growth, which excludes the effect of acquisitions. Overall growth guidance was higher, given that the acquisition of rhode, Hailey Bieber’s brand, closed.

Yahoo9/5/2026

e.l.f. Beauty (ELF) Up 16.4% Since Last Earnings Report: Can It Continue?

e.l.f. Beauty (ELF) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

Yahoo9/4/2026

Zacks Industry Outlook Highlights Estee Lauder, e.l.f. Beauty, Coty and Helen of Troy

Beauty stocks face cautious spending and cost pressures, but Est??e Lauder, e.l.f. Beauty, Coty and Helen of Troy pursue growth through innovation.

Yahoo9/4/2026

4 Cosmetics Stocks Showing Strength Amid Industry Headwinds

EL, ELF, COTY and HELE navigate cost pressures and selective demand through innovation, digital growth and stronger brand strategies.

Yahoo9/3/2026

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Recent Insider Transactions

DateNameShares ChangedPriceValue
2026-09-08FIELDS MANDY J-600$106.6123$63,967
2026-09-08FIELDS MANDY J-2,850$105.6463$301,092
2026-09-08FIELDS MANDY J-4,650$104.7279$486,985
2026-09-08FIELDS MANDY J-7,965$103.8316$827,019
2026-09-08Franks Joshua Allen-200$110$22,000
2026-09-04Franks Joshua Allen-3,300--
2026-09-01Franks Joshua Allen-5,512$110$606,320
2026-09-01AMIN TARANG+20,326--
2026-09-01AMIN TARANG-20,326--
2026-09-01AMIN TARANG+20,326--
2026-09-01AMIN TARANG-20,326--
2026-09-01AMIN TARANG+20,836--
2026-09-01AMIN TARANG-20,836--
2026-09-01AMIN TARANG+20,836--
2026-09-01AMIN TARANG-20,836--
2026-08-20Daniele Tiffany F.+1,421--
2026-08-20Watson Maureen C.+1,939--
2026-08-20Ferreras Maria+1,909--
2026-08-20Keith Lori+1,985--
2026-08-20Mitchell Kenneth Jr+1,980--
2026-08-20Tait Gayle+1,421--
2026-08-20Levitan Lauren Cooks+1,421--
2026-08-20Bergh Charles V+1,878--
2026-08-20FARRELL MATTHEW+1,421--
2026-08-19Franks Joshua Allen-5,718$100$571,800
2026-08-18Levitan Lauren Cooks-1,034$93.1538$96,321
2026-08-04MARCHISOTTO KORY-12,173$88.0157$1,071,415
2026-07-01AMIN TARANG-71,000--
2026-07-01AMIN TARANG+71,000$26.84$1,905,640
2026-07-01Hartnett Jennifer Catherine-25,357$80$2,028,560
2026-07-01AMIN TARANG-50,164--
2026-07-01AMIN TARANG-2,300$79.7412$183,405
2026-07-01AMIN TARANG-25,964$78.957$2,050,040
2026-07-01AMIN TARANG-16,100$78.2206$1,259,352
2026-07-01AMIN TARANG-1,100$76.7555$84,431
2026-07-01AMIN TARANG-600$75.605$45,363
2026-07-01AMIN TARANG-800$74.2594$59,408
2026-07-01AMIN TARANG-3,300$73.5924$242,855
2026-07-01AMIN TARANG+50,164$26.84$1,346,402
2026-06-10AMIN TARANG+30,758--
2026-06-10AMIN TARANG-30,758--
2026-06-10AMIN TARANG+18,097--
2026-06-10AMIN TARANG-18,097--
2026-06-09AMIN TARANG-7,000$51.53$360,710
2026-06-09Hartnett Jennifer Catherine-4,352$51.53$224,259
2026-06-09Franks Joshua Allen-3,505$51.53$180,613
2026-06-09FIELDS MANDY J-4,327$51.53$222,970
2026-06-09MARCHISOTTO KORY-4,352$51.53$224,259
2026-06-09Milsten Scott-4,162$51.53$214,468
2026-06-04AMIN TARANG-15,829$51.94$822,158
2026-06-04Hartnett Jennifer Catherine-10,318$51.94$535,917
2026-06-04Franks Joshua Allen-6,854$51.94$355,997
2026-06-04FIELDS MANDY J-8,464$51.94$439,620
2026-06-04MARCHISOTTO KORY-8,512$51.94$442,113
2026-06-04Milsten Scott-8,512$51.94$442,113
2026-06-03Franks Joshua Allen+42,315--
2026-06-03FIELDS MANDY J+42,315--
2026-06-03MARCHISOTTO KORY+42,315--
2026-06-03AMIN TARANG+71,167--
2026-06-03Milsten Scott+42,315--
2026-05-28Levitan Lauren Cooks-7,714--
2026-05-28Levitan Lauren Cooks-7,714$56.3101$434,376
2026-05-28Levitan Lauren Cooks+7,714$8.23$63,486
2026-05-26AMIN TARANG+18,947--
2026-05-26AMIN TARANG-18,947--
2026-05-26AMIN TARANG+18,947--
2026-05-26AMIN TARANG-18,947--
2026-04-27Franks Joshua Allen-23,535$63.66$1,498,238
2026-04-27Hartnett Jennifer Catherine-20,829$63.66$1,325,974
2026-04-27AMIN TARANG-41,520$63.66$2,643,163
2026-04-27FIELDS MANDY J-23,656$63.66$1,505,941
2026-04-27MARCHISOTTO KORY-23,796$63.66$1,514,853
2026-04-27Milsten Scott-23,797$63.66$1,514,917
2026-04-24Franks Joshua Allen+42,237--
2026-04-24Hartnett Jennifer Catherine+36,956--
2026-04-24AMIN TARANG+73,914--
2026-04-24FIELDS MANDY J+42,237--
2026-04-24MARCHISOTTO KORY+42,237--
2026-04-24Milsten Scott+42,237--
2026-04-01AMIN TARANG-71,000--
2026-04-01AMIN TARANG-21,250$62.9289$1,337,239
2026-04-01AMIN TARANG-31,630$62.439$1,974,946
2026-04-01AMIN TARANG+71,000$26.84$1,905,640
2026-02-20FARRELL MATTHEW+5,000$92.9629$464,815
2026-02-12FARRELL MATTHEW+980--
2025-12-04AMIN TARANG-1,522$79.83$121,501
2025-12-04Milsten Scott-906$79.83$72,326
2025-11-24Levitan Lauren Cooks-2,600--
2025-11-24Levitan Lauren Cooks-1,160$71.6312$83,092
2025-11-24Levitan Lauren Cooks-2,600$71.7074$186,439
2025-11-24Levitan Lauren Cooks+2,600$8.23$21,398
2025-11-24AMIN TARANG+20,326--
2025-11-24AMIN TARANG-20,326--
2025-11-24AMIN TARANG+20,326--
2025-11-24AMIN TARANG-20,326--
2025-11-24AMIN TARANG+20,326--
2025-11-24AMIN TARANG-20,326--
2025-11-12AMIN TARANG+18,785--
2025-11-12AMIN TARANG+18,785--
2025-11-12AMIN TARANG-18,785--
2025-11-12AMIN TARANG-18,785--
2025-11-11AMIN TARANG+37,570--
2025-11-11AMIN TARANG-37,570--